prune yogurt debuts in America!

Subject: YEAH! prune yogurt finally arrives in the US
From: dr bob
Date: Monday, 30 Jan 2006
To: Friends and Relatives


dr bob has often lamented about the disappointing US yogurt scene
  [for example see ]
having traveled the yogurt world off shore where the masses actually
support healthy tasty choices while we deal with increasing lack of real choice
from repetition of too many esoteric product lines available in too few flavors.

But now a product [Activia] long ago available in the European Danone market
has arrived in the US with its flagship prune flavor super-charged with nutrients
and anti-oxidants (and low fat!) that bob has enjoyed frequently in Rome.
      [Prunes! Not just ugly dried plums! ]

Read the company hype:

Already spotted and purchased with several other flavors in two separate local
Philly 'burb supermarkets. [Genuardi's =Safeway, Acme]

A miracle!
A-C-T-I-V-I-A, Activia! Ask your local supermarket to carry this Dannon
product line. Prune power to the people. Or in the flavor of your choice.

(sah-LOO-tay, that's Italian for "good health")

dr bob

PS. Returning to Rome for a May wedding, we resample the original European prune yogurt and immediately remember that it is not blueberry-colored like the US product but a plain almost white yogurt color with flecks of prunes in it. So why the extreme color for us American consumers? After some continued daily sampling later in the summer, it becomes clear that the taste is better in Europe as well. Not unexpected.

prunyogrt.htm: 18-aug-2006 [what, ME cook? 1984 dr bob enterprises]